Articles
‘Market access’ or just a new way of thinking about value?

‘Market access’ or just a new way of thinking about value?

Bruce Charlesworth explores the perception that all decisions within healthcare change lives and also provides his perspective on creating a strong healthcare value proposition. Healthcare decisions are life changing. In today’s value-based healthcare environment, it’s important to take an integrated, multi-perspective approach to value demonstration...

Articles
ROI calculation for digital programs

ROI calculation for digital programs

Ferdinando Scala provides his thoughts on developments within pharma, and how this has affected ROI calculations. Over the last few years, the pharma industry has witnessed a strong transformation in business model, operational modalities and organizational structure...

Articles
Perspectives on technology in SFE

Perspectives on technology in SFE

Kicking off mobile health month in earnest, pharmaphorum teamed up with IMS Health to hear some first-hand perspectives on how technology is shaping pharma SFE. The pace of new technology entering the market is astounding, with the latest and greatest devices showing the potential to radically change business models…

Sales & Marketing

Digital

Market Access

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  2. Roche offers $15bn for strategic-level deal with Hansoh
  3. ESMO26: Moderna, MSD reveal cancer jab data early after leak
  4. Clinical trial setup times fall sharply in UK
  5. Despite US policy changes, drug prices stay stubbornly high

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