Articles
Tunnah’s musings: is being app-ey the key to good health?

Tunnah’s musings: is being app-ey the key to good health?

Mobile health themed musings from Paul Tunnah this month, as he ponders whether the world of pharma drugs and mhealth apps might not be so different. It may have escaped your notice so far but we’ve started having themed months on the pharmaphorum site, where we focus a slightly higher volume …

Articles
The ageing population – the need for pharma to be disruptive in addressing the needs of senior consumers

The ageing population – the need for pharma to be disruptive...

Following our mobile health theme, Dr. Michael Reilly shares his views on how pharma needs to address the ageing population. This article calls for new, disruptive and radical approaches by Pharma to address the issue of managing and delivering healthcare into...

Articles
Is pharma digital marketing being held back?

Is pharma digital marketing being held back?

Digital marketing is thriving and yet fails to reach its full potential in the pharma sector. Michelle Kelly discusses results of a recent study that suggest why. The exponential growth of internet usage creates the opportunity for pharma to reach customers …

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  5. Despite US policy changes, drug prices stay stubbornly high

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