Articles
How to build your brand in women’s health

How to build your brand in women’s health

Kelley Connors shares her top tips on building your brand within women’s health, looking at relationships, awareness and social media. Does your Rx brand meet the challenges of marketing to women today? Given the $21 billion women’s health market...

Articles
The reality of drug prices in Latin America

The reality of drug prices in Latin America

Continuing our emerging markets theme, Valentina Jaramillo discusses rising drug costs in Colombia. Latin America consists of several different countries in which market price drug regulations differ significantly from one to another...

Articles
Social pharma faces: Carl Engelmarc

Social pharma faces: Carl Engelmarc

We catch up with leading digital expert Carl Engelmarc from Refreshed Wellbeing about the latest digital trends and the common mistakes pharma companies are making when incorporating social media. Our latest social pharma face is digital expert, Carl Engelmarc, who has a vast background in both the marketing and digital industries...

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Editor's Picks

  1. ESMO26: Tango sees 82% ORR with combo in pancreatic cancer
  2. Roche offers $15bn for strategic-level deal with Hansoh
  3. ESMO26: Moderna, MSD reveal cancer jab data early after leak
  4. Clinical trial setup times fall sharply in UK
  5. Despite US policy changes, drug prices stay stubbornly high

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