Articles
Media perspectives: Gill Cox

Media perspectives: Gill Cox

We speak with health expert and agony aunt, Gill Cox, for this month’s Media Perspectives interview, about women’s health, some of the craziest stories she’s reported on and the rise in social networking. Every month we gain an insight into the lives of those working within both the media and healthcare industries through our Media Perspectives series...

Articles
Language, culture, and health in emerging markets

Language, culture, and health in emerging markets

Irene Agnew provides her thoughts on the importance of language translations within healthcare, especially with the rise in emerging markets. Language translation is an unsung hero that is used in marketing, research, business-to- business, and in all international communication...

Articles
DUTOPROL: a unique approach

DUTOPROL: a unique approach

Darshan Kulkarni offers his opinion of DUTOPROL and discusses AstraZeneca’s approach in eliminating the need for pharmacy with this product. I am in favor of companies looking at new and non-traditional ways of putting their product forward. AstraZeneca launched...

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