Articles
What is key account management (Part 2)?

What is key account management (Part 2)?

In the second and final part of this two part series, Hanno Wolfram elaborates on the role of the Key Account Manager and what skills are required for them to be successful. In part 1 of this article, we explored the varying definitions of key accounts in the context of key account management...

Articles
Challenges and opportunities in global clinical trials

Challenges and opportunities in global clinical trials

Zheng Su discusses the key challenges in clinical trials across the Western and emerging regions, specifically looking at patient recruitment and clinical research. The past decades have witnessed the globalization of clinical trials. The registry ClinicalTrials.gov alone contains over one hundred thousand...

Articles
Post-traumatic hypopituitarism: recognising the signs

Post-traumatic hypopituitarism: recognising the signs

Joanna Lane raises her concerns over the under-diagnosis of post-traumatic hypopituitarism and how pharma can help to increase recognition of the disease. In 2010 Alex Butler used social media to transform patient experience in his ground-breaking Psoriasis 360 campaign. In 2012...

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