Articles
Social media challenges and benefits for pharmaceutical companies

Social media challenges and benefits for pharmaceutical comp...

Rodica Ceslov shares the challenges and benefits of using social media in the pharmaceutical industry. Social media continues to have an impact on everyday life and especially in the business sector where it has changed marketing strategies and has been…

Articles
Social media in the pharmaceutical industry 2012

Social media in the pharmaceutical industry 2012

Hannah Blake discusses some of the topics raised at the recent ‘social media in the pharmaceutical industry’ conference. Social media is considered a “hot topic” at the moment, especially in the pharmaceutical industry. From the ever-evolving social networking sites...

Articles
Are mobile apps an opportunity for pharma? Not likely.

Are mobile apps an opportunity for pharma? Not likely.

In our busy lives it seems we don’t have the time to learn new apps, explains Rich Meyer, so is there any point in adding to the wealth of apps available by introducing new health apps? Not right now, thinks Rich, and here’s why. There has been a lot of talk about mobile health and mobile apps but the reality is that mobile apps for smartphones are way at the...

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