Articles
Gamifying pharma

Gamifying pharma

As our digital focus continues, Andy Stafford explores the world of pharma and healthcare gamification, looking at the benefits these apps have for patients. Okay, so what do I mean by gamifying pharma? The message I would like to convey is that the pharma industry will...

Articles
A day in the life of... a former VP & General Manager, Eastern Europe at Genzyme

A day in the life of... a former VP & General Manager, Easte...

Ji?í He?mánek shares what his typical working week was like as the VP & General Manager, Eastern Europe (Prague) at Genzyme. Continuing our series where we speak with individuals from various roles and functions across the pharmaceutical industry on what a...

Articles
Digital and multi-channel management: interview with Benjamin Tilly

Digital and multi-channel management: interview with Benjami...

Benjamin Tilly, Digital and Multi-Channel Manager at Sanofi, shares his advice on selecting appropriate digital channels. Facebook, Twitter, email or carrier pigeon? Deciding on what channel to use to get your message across can be a difficult...

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