News Alliance and Boots donate dexamethasone to NHS The UK's largest medical wholesaler and pharmacy have donated half a million dexamethasone tablets to support the effort against COVID-19.
News Customer centricity vital to pharma branding - white paper Customer centricity and collaboration must be at the heart of any pharma branding campaign, according to a new white paper.
News Wholesalers worried about drug supply post-Brexit Integrity of medicines supply chain must be maintained, say wholesalers.
News Pharmacists under pressure as NHS looks for huge cost saving... Pharmacists could save a billion pounds from drug spend.
News Chiesi signs $1.9bn deal to buy KalVista and its HAE drug Chiesi has boosted its rare disease business with an agreement to buy KalVista and Ekterly, its oral drug for treating attacks in rare disease HAE.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.