News Alliance and Boots donate dexamethasone to NHS The UK's largest medical wholesaler and pharmacy have donated half a million dexamethasone tablets to support the effort against COVID-19.
News Customer centricity vital to pharma branding - white paper Customer centricity and collaboration must be at the heart of any pharma branding campaign, according to a new white paper.
News Wholesalers worried about drug supply post-Brexit Integrity of medicines supply chain must be maintained, say wholesalers.
News Pharmacists under pressure as NHS looks for huge cost saving... Pharmacists could save a billion pounds from drug spend.
News NHS "isn't delivering equitable care for rare diseases" A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.