Veeva

White Papers

Sponsored

How pharma companies can uncover the insights hidden in thei...

From multichannel distribution to customer engagement to creative collaboration and beyond, the pharmaceutical industry is evolving the way it approaches promotional materials.

White Papers

Sponsored

What is the state of healthcare customer data in pharma? Hav...

Healthcare customer reference data is the fuel that powers pharmaceutical commercial operations.

Views & Analysis

Could artificial intelligence replace pharma reps?

Whether artificial intelligence (AI) could replace reps entirely was the subject of a discussion at this year’s Veeva’s European Commercial & Medical Summit.

Views & Analysis

GSK finds synergies with global marketing strategy

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it.

Sales & Marketing

Sponsored

Teva’s strategy for multichannel engagement

Teva has a simple strategy for multichannel customer relationship management (CRM) and at its heart is the alignment of marketing activities to business objectives.

Sales & Marketing