Views & Analysis Towards Patient Centricity: LEO Pharma Industry plays a pivotal role in making sure patient needs are not overlooked by the wider healthcare community.
Patients Towards patient centricity: GSK Embedding the patient voice into the DNA of a pharmaceutical company isn’t easy – but it is essential.
Views & Analysis Towards patient centricity: Pfizer In a new series Amanda Barrell looks at how different companies are turning patient centricity into a reality.
News Chiesi signs $1.9bn deal to buy KalVista and its HAE drug Chiesi has boosted its rare disease business with an agreement to buy KalVista and Ekterly, its oral drug for treating attacks in rare disease HAE.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
