terminology

Views & Analysis

Words, inclusivity, and the struggle for health equality

Outdated or offensive terminology can reinforce barriers to clinical trial participation and accessible healthcare.

Views & Analysis

Its-time-for-new-language-for-healthcare-marketing

It’s time for new language in healthcare marketing

Healthcare brands need some new terminology and new models.

News

ASCO: Novartis touts Kisqali adjuvant breast cancer data

Novartis looks odds on to extend the indications of its CDK4/6 inhibitor Kisqali into early-stage breast cancer, on the back of data from the phase 3 NATALEE trial reporte

R&D

Inside the new world of healthcare data

These days, real-world data collection is in vogue and not hard to come by in healthcare research.

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