Oncology Words matter: The power of language in cancer discussions The priority for any individual diagnosed with cancer is to be provided an effective therapy as quickly as possible.
Views & Analysis Words, inclusivity, and the struggle for health equality Outdated or offensive terminology can reinforce barriers to clinical trial participation and accessible healthcare.
Views & Analysis It’s time for new language in healthcare marketing Healthcare brands need some new terminology and new models.
News NHS "isn't delivering equitable care for rare diseases" A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
