Sales & Marketing
![Pharma sales rep talking to a GP over video conferencing](https://pharmaphorum.com/wp-content/uploads/2021/03/Pharma-sales-rep-talking-to-a-GP-over-video-conferencing.jpg)
Experts discuss the field force’s customer-centric future
The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and the digital transformation brought by COVID has dramatically accelerated that.