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Digital

The imperative for patient centricity in clinical research i...

Read uMotif's Observations & Predictions on the imperative for patient centricity and stronger patient-site relationships in clinical research.

News

Novo Nordisk Foundation pledges €736m for European biotech

Novo Nordisk Foundation is pumping funding into a Copenhagen-based biotech incubator, seeking to address the challenge of funding access in Europe.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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