sales engagement

Views & Analysis

Pharma sales rep talking to a GP over video conferencing

Why pharma isn’t yet achieving digital excellence, and how i...

Nearly 70% of HCPs are now digital natives, with no interest in going back to pre-COVID sales engagement methods.

R&D

Allogeneic cell therapy isn’t dead, with Brian Culley

Lineage Cell Therapeutics' Brian Culley discusses allogeneic cell therapy, even beyond the traditional cell therapy realm of oncology.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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