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Reuters Pharma Europe 2025

Market Access

Reuters Europe 2025: Using value propositions to improve access

Reuters Europe 2025: Using value propositions to improve acc...

In a Reuters Pharma Europe 2025 fireside chat, NICE Advice Director Brad Grove spoke with Novartis's Matic Meglic about novel pharma payment models.

Market Access

Reuters Europe 2025: Trade-offs in European launch sequencing

Reuters Europe 2025: Trade-offs in European launch sequencin...

At Reuters, industry stakeholders discussed how, especially in light of the current tariff crisis, Europe must operate as a unit when pricing drugs.

Market Access

Reuters Europe 2025: Collaboration key for innovation, BI head says

Reuters Europe 2025: Collaboration key for innovation, BI he...

At Reuters Pharma Europe, Francesco Di Marco of Boehringer Ingelheim focused on the importance of innovating together.

Digital

Reuters Pharma Europe 2025: Access, AI dominate keynote talks

Reuters Pharma Europe 2025: Access, AI dominate keynote talk...

The opening sessions of Reuters Pharma Europe 2025 focused on global access challenges and the transformative potential of AI.

Editor's Picks

Novo's Wegovy pill cleared for weight loss in EU

Lilly buys into psychedelics with $3.8bn AtaiBeckley deal

Bayer's Kerendia on course for NHS use in heart failure

MSD gets first FDA okay for oral PCSK9 cholesterol drug

GSK abandons cough drug added in $2bn Bellus deal

News

Novo sues Lilly over 'misleading' GLP-1 ad campaigning

Novo sues Lilly over 'misleading' GLP-1 ad campaigning

The rivalry between Novo Nordisk and Eli Lilly in the GLP-1 market has spilled over into the courts in the US, with claims of misleading advertising.

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Digital

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company