Views & Analysis How COVID-19 has changed the role of pharma sales reps The demise of the pharmaceutical sales representative has been greatly exaggerated over the years.
Views & Analysis Pharma’s digital transformation journey and the role of cust... Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver.
Oncology LSX2026: Addressing adult eye cancer, with Roi Raz Roi Raz, CEO of ReBio Pharma, discusses injectable, bioresorbable sustained release delivery for ophthalmic therapeutics at LSX 2026.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
