Views & Analysis How COVID-19 has changed the role of pharma sales reps The demise of the pharmaceutical sales representative has been greatly exaggerated over the years.
Views & Analysis Pharma’s digital transformation journey and the role of cust... Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver.
News NHS "isn't delivering equitable care for rare diseases" A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
