Sales & Marketing
![Pharma sales rep talking to a GP over video conferencing](https://pharmaphorum.com/wp-content/uploads/2021/03/Pharma-sales-rep-talking-to-a-GP-over-video-conferencing.jpg)
What comes next: digital transformation in B2B life sciences...
As the contours of a post-pandemic world begin to take shape, those working B2B sales in the life sciences acknowledge that the industry must adapt to some permanent shifts.