Real-world data – optimising your strategy for market access...

The points to consider in preparing an effective data strategy.

Innovations in cancer drug research

While cancer continues to be one of the leading causes of death and illness, new technology and increasing use of real-world data have the potential to revolutionise care.

Is the NHS ready to use real-world evidence to treat cancer?

Is NHS ready to use real-world data to find new therapies and ways to bring drugs to patients?

‘Real world’ COPD trial gives GSK a dose of reality

Salford Lung Study is a bold experiment, but hasn't fully paid off for GSK.

Cancer: Localized data leading to real-world care