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Sales & Marketing

HCP marketing’s Pharma 4.0 moment: Leveraging AI for real-ti...

With healthcare marketing becoming more digital than ever, artificial intelligence (AI) for marketers has ceased to be merely a buzzword.

Patients

On Pfizer’s initiative to return clinical trial data to pati...

Among the most common reasons for dropping out, patients cite a lack of communication about the trial

Sales & Marketing

Exploring the impact of patient flow forecasting on the pati...

The primary goal of healthcare providers and pharmaceutical companies is to improve patient outcomes. Accurate patient flow forecasting is critical in achieving this objective.

HCP marketing’s Pharma 4.0 moment: Leveraging AI for real-ti...

On Pfizer’s initiative to return clinical trial data to pati...

Exploring the impact of patient flow forecasting on the pati...

Lilly hit as PBM drops Zepbound, but retains Wegovy

Health Trends 2025: Reimagining What's Possible

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