prescription

Patients

How direct-to-patient prescribing is shifting the status quo...

To remain competitive, biopharma must move beyond disjointed support services and take direct responsibility for the patient journey.

Digital

Understanding how technology fits into the evolving role of ...

As technology reshapes healthcare, pharmacists are leveraging automation, telehealth, and digital tools to transform how care is delivered

Patients

Tackling inappropriate prescription practices for weight los...

A critical issue within the pharmaceutical sector has been highlighted by the MHRA’s investigation into the improper prescription of Wegovy.

Sales & Marketing

The B2C prescription: Marketing lessons for B2B pharma compa...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry.

Patients

Study finds unexpected prescription influencers in healthcar...

Cate Evans, SVP group director, strategy at Havas Media Group, and Nick Lapolla, research director at MedSurvey tell us about a two-phase research study the companies recently performed to

How direct-to-patient prescribing is shifting the status quo...

Understanding how technology fits into the evolving role of ...

Tackling inappropriate prescription practices for weight los...

The B2C prescription: Marketing lessons for B2B pharma compa...

Study finds unexpected prescription influencers in healthcar...

Chiesi signs $1.9bn deal to buy KalVista and its HAE drug

Using AI-driven synthetic personas to take your insights fur...

prescription

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