prescription

Patients

Tackling inappropriate prescription practices for weight los...

A critical issue within the pharmaceutical sector has been highlighted by the MHRA’s investigation into the improper prescription of Wegovy.

Sales & Marketing

The B2C prescription: Marketing lessons for B2B pharma compa...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry.

Patients

Study finds unexpected prescription influencers in healthcar...

Cate Evans, SVP group director, strategy at Havas Media Group, and Nick Lapolla, research director at MedSurvey tell us about a two-phase research study the companies recently performed to

Tackling inappropriate prescription practices for weight los...

The B2C prescription: Marketing lessons for B2B pharma compa...

Study finds unexpected prescription influencers in healthcar...

MSD licenses Lp(a) heart drug from Hengrui in $2bn deal

Health Trends 2025: Reimagining What's Possible

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