physical health

Views & Analysis

Beyond the pill in an outcomes-based world

Going beyond the pill is proving to be a win/win for patients and pharma alike – because improved outcomes are better for everyone.

News

NHS staff 'feel unprepared for digital transformation'

A survey of NHS workers has found that almost two-thirds feel they are unprepared for the digital transformation objectives of the 10-Year Plan.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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