pharma brand

Views & Analysis

Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.

Patients

Rebecca Guntern, Sandoz' CCO, discusses the ‘golden decade’ for generics and biosimilars as so many blockbuster drugs come off patent.

Digital

A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.