pharma advertising

Sales & Marketing

A variety of pills spilled onto a white surface

Pharma and wellness brands play the same game, but with diff...

It's more important than ever that pharma marketers tell their stories clearly and creatively, with a focus on educating customers.

Sales & Marketing

Pharma’s search loophole is a preview of what comes next

PPC ads often contain so little text that they avoid direct claims. Many consist only of a brand name, a link, and limited copy.

Sales & Marketing

Four reasons pharma is sweeping the Super Bowl despite FDA f...

The FDA has signalled increased scrutiny of D2C pharma advertising. So why is pharma stepping up its advertising at Super Bowl LX?

Sales & Marketing

Televisual glitch over a female green eye

When advertising educates: How interactive creative empowers...

Interactive CTV and cross-screen creative formats make it possible to embed educational elements directly into the advertising experience.

Sales & Marketing

What can FDA really do about DTC pharma advertising?

What legal hurdles does the FDA face in changing the rules for broadcast advertising? And what should the industry be doing to prepare for changes?

News

Flood of warning letters follows DTC ad clampdown

The FDA has lost no time following through on its plan to tighten up DTC advertising of medicines, sending out dozens of untitled and warning letters.

Pharma and wellness brands play the same game, but with diff...

Pharma’s search loophole is a preview of what comes next

Four reasons pharma is sweeping the Super Bowl despite FDA f...

When advertising educates: How interactive creative empowers...

What can FDA really do about DTC pharma advertising?

Flood of warning letters follows DTC ad clampdown

Hernexeos and what’s next, with Vicky Brown

Using AI-driven synthetic personas to take your insights fur...

pharma advertising

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