News Old bill on D2C ad tax breaks meets a new political climate Once again, Congress has introduced a bipartisan bill to eliminate the tax deduction for pharma ads. But will this bill fair differently under Trump?
Sales & Marketing Harnessing zero‑party data: Transforming pharma advertising ... Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients
Sales & Marketing PM Society Awards 2025: For every patient, every person The 39th PM Society Awards, supported by headline sponsor Avalere Health, were held on Friday 14th March, at the JW Marriott Grosvenor House in London.
Sales & Marketing Trump and RFK promised to ban D2C pharma advertising. Pharma... The idea that the US might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously.
News Regeneron swoops on genetic testing firm 23andMe DNA testing company 23andMe looks destined to be taken over by a pharma company, as Regeneron agrees a $256 million acquisition deal.
Market Access Sponsored Bridging research and clinical guidelines – interactive stra... Medical affairs is evolving. Understanding how to harness real-world data and digital insights is essential.