News US lawmakers seek ban on DTC advertising US Senators Bernie Sanders and Angus King have introduced a bill that seeks to ban direct-to-consumer (DTC) advertising by the pharma industry.
News Old bill on D2C ad tax breaks meets a new political climate Once again, Congress has introduced a bipartisan bill to eliminate the tax deduction for pharma ads. But will this bill fair differently under Trump?
Sales & Marketing Harnessing zero‑party data: Transforming pharma advertising ... Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients
Sales & Marketing PM Society Awards 2025: For every patient, every person The 39th PM Society Awards, supported by headline sponsor Avalere Health, were held on Friday 14th March, at the JW Marriott Grosvenor House in London.
Sales & Marketing Trump and RFK promised to ban D2C pharma advertising. Pharma... The idea that the US might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously.
Market Access The value of a partner, globally and locally A new podcast looks at recent trends related to drug approvals, as well as challenges and opportunities both small and large pharma companies face
