pharma advertising

Sales & Marketing

Four reasons pharma is sweeping the Super Bowl despite FDA f...

The FDA has signalled increased scrutiny of D2C pharma advertising. So why is pharma stepping up its advertising at Super Bowl LX?

Sales & Marketing

Televisual glitch over a female green eye

When advertising educates: How interactive creative empowers...

Interactive CTV and cross-screen creative formats make it possible to embed educational elements directly into the advertising experience.

Sales & Marketing

What can FDA really do about DTC pharma advertising?

What legal hurdles does the FDA face in changing the rules for broadcast advertising? And what should the industry be doing to prepare for changes?

News

Flood of warning letters follows DTC ad clampdown

The FDA has lost no time following through on its plan to tighten up DTC advertising of medicines, sending out dozens of untitled and warning letters.

News

FDA's Makary explains 'overdue' pharma ads crackdown

FDA Commissioner Marty Makary has called DTC ads for medicines a "public health crisis" as the industry prepares for a regulatory crackdown.

News

HHS, FDA drop major DTC advertising policy changes

HHS and FDA announced a new policy change that would require pharma companies to list drug information much more extensively in broadcast ads.

Four reasons pharma is sweeping the Super Bowl despite FDA f...

When advertising educates: How interactive creative empowers...

What can FDA really do about DTC pharma advertising?

Flood of warning letters follows DTC ad clampdown

FDA's Makary explains 'overdue' pharma ads crackdown

HHS, FDA drop major DTC advertising policy changes

The long-delayed promise of the microbiome, with Sam Possemi...

How to meet your physicians where they are online

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