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Pfizer breaks new ground with its Get Old campaign

This month, Daniel Ghinn examines a 'ground-breaking' multichannel campaign from Pfizer, which puts engagement and trust-building ahead of pushing products and allows the company to push the bo

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Merck and Pfizer to collaborate on diabetes drug

Merck and Pfizer to collaborate on diabetes drug

Multimillion-dollar diabetes collaboration between two leading pharma players. A global collaboration has been formed on phase III-ready diabetes drug ertugliflozin between Pfizer and Merck.