Patient personas

Patients

Caring for the caregivers: Using data to strengthen HCP enga...

Healthcare providers (HCPs) stand at the heart of patient care, tirelessly working to support, engage, and advocate for their patients.

Views & Analysis

Training and development business education concept with a hand holding a group of gears transfering the wheels of knowledge to a human head made of cogs as a symbol of acquiring the tools for career learning.

Patient personas can help drive behaviour change

Creating patient personas from large data sets can drive greater understanding of patients' behaviours.

News

NHS "isn't delivering equitable care for rare diseases"

A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

Editor's Picks