Patients Patient involvement at NICE: In whose interest is it anyway? The National Institute for Health and Care Excellence (NICE) released a new
Views & Analysis Patient involvement in HTA Considering the essential role of patient experience in HTA and the role of pharma.
News Five projects share £100m UK-US Cancer Grand Challenges fund Five scientific teams will receive up to £20m each in a new round of funding under the UK and US Cancer Grand Challenges initiative.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
