Patients Time for change: PhRMA survey shows insurance creates barrie... Health insurance is not enough to provide the necessary affordable access to care for the US’ most vulnerable, finds new PhRMA report.
Views & Analysis Closing the feedback loop to drive patient experience improv... Is collecting near real time data the key to unlocking improvements in patient experience and national benchmarking?
R&D Sponsored Vaccines trials in the COVID-19 era and tech's role in speed... Overview The COVID-19 outbreak has exposed the challenges pharmaceutical companies face as they race to develop a coronavirus vaccine.
Digital Eyeforpharma Barcelona 2019 roundup This year’s eyeforpharma Barcelona conference might have seemed all doom and gloom at the outset, with many predicting the downfall of pharma as we know it – but there were plenty of speake
Views & Analysis Patient involvement in HTA Considering the essential role of patient experience in HTA and the role of pharma.
Views & Analysis A true story: Living with AIDS A 50-year-old man relates his personal experience of living with the condition.
News Alzheimer's biotech Korsana to go public via reverse merger By merging with Cyclerion, Korsana will get a Nasdaq listing and additional cash to develop its new-generation amyloid-targeting drug for Alzheimer's.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.