GSK and Novartis have just hired execs from the world of retail to be their chief digital officers - with the hope that they can lead transformation in R&D, and relationships with customers
Novartis' breast cancer treatment Kisqali has gained final EU approval today - and the company is confident it can follow this with a swift reimbursement recommendation from the UK's NICE.<
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.