MIS

Market Access

Industry can support clinicians with prescribing decisions

The ABPI has launched a new guide to how the pharmaceutical industry can help healthcare professionals with complex prescribing decisions.

News

NHS "isn't delivering equitable care for rare diseases"

A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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