Medications are prescribed to improve patients’ health, not worsen it; however, when medications have dangerous interactions or are taken incorrectly, patients can experience hazardous, eve
For so long the US healthcare system was built around the provider, with appointments and services set by the provider (along with insurance reimbursement systems).
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
