Sales & Marketing Four key strategies for optimising your medical congress str... Field medical education before launch is linked to greater launch success, improving treatment adoption by up to 50%.
News Novo sues Lilly over 'misleading' GLP-1 ad campaigning The rivalry between Novo Nordisk and Eli Lilly in the GLP-1 market has spilled over into the courts in the US, with claims of misleading advertising.
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