mature pipeline

Market Access

Globalisation and the growth of emerging markets has created new opportunities to expand the reach for the mature portfolio.

News

Novartis has agreed to buy a PI3Kα-targeting drug for breast cancer from Synnovation, a potential successor to its Piqray brand, for $2bn upfront.

Sales & Marketing

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.