Views & Analysis Doctor/pharma relationships: the latest research How are physicians today interacting with pharma and healthcare resources?
Views & Analysis Rare disease market research needs a multifaceted approach Challenges in rare disease market research and the role of online research.
Views & Analysis Market research that understands the future Pharma market research must seek out the views of the ‘future thinkers’.
Views & Analysis Using market research to facilitate patient centricity Pharma needs a full picture of insights from all stakeholders, including patients, from the earliest stages of the product lifecycle.
Views & Analysis Tracking studies: moving with the times Awareness, Trial, and Usage tracking can be enhanced if technology updates it in real time.
Views & Analysis Ambition, creativity and energy for optimal segmentation Applying the right principles results in compelling and valuable segmentation.
News Regeneron swoops on genetic testing firm 23andMe DNA testing company 23andMe looks destined to be taken over by a pharma company, as Regeneron agrees a $256 million acquisition deal.
Market Access Sponsored Bridging research and clinical guidelines – interactive stra... Medical affairs is evolving. Understanding how to harness real-world data and digital insights is essential.
