Using market research to facilitate patient centricity
Views & Analysis
Pharma needs a 360-degree picture of insights from all the stakeholders involved with patients, and to listen to the patient voice from the earliest stages of product lifecycle, say Claire Fradet Aubignat, Ellie Abery and Helen Mace of Research Partnership in their feature article in the latest edition of pharmaphorum's Deep Dive: Patient centricity magazine. Read their insights here.
