launch environment

Views & Analysis

Is the launch environment really more competitive now?

It’s often stated - mostly without reference to data - that the environment for innovative launches is more competitive now than it ever has been. Is this true?

News

Digital support reduces GLP-1 dose needed for weight loss

Combining weight-loss drugs with online patient support can achieve results that match the drugs given on their own, but with a much-reduced dose.

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Market Access

Bridging research and clinical guidelines – interactive stra...

Medical affairs is evolving. Understanding how to harness real-world data and digital insights is essential.

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