José Baselga

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Shock as AstraZeneca’s charismatic cancer R&D chief José Bas...

AstraZeneca is mourning the loss of one of its top scientists after eminent cancer researcher José Baselga passed away at the age of just 61.

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AZ appoints controversial doctor to lead new oncology unit

AstraZeneca has a new and controversial oncology head after the departure of two key leaders led to a management reshuffle.

News

NHS use of digital cardiac rehab tools endorsed

Seven digital health technologies used to support people recovering from cardiovascular diseases have been recommended for use by the NHS.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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