implementation

Digital

AI representation, finger pressing touch screen hologram computer

Implementing generative AI: A guide for commercial life scie...

In a market saturated with articles highlighting the potential of generative AI, it’s crucial to also understand its limitations.

Digital

Why security-first design is the fix to stalling AI pilot to...

For AI to be transformative in the pharmaceutical industry, it must be designed with a security-first approach.

News

CHMP decision levels the playing field for GSK's RSV jab

GSK's RSV vaccine is poised for EU approval in all adults aged 18 and over, bringing it into line with rival shots from Pfizer and Moderna.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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