implementation

Digital

AI representation, finger pressing touch screen hologram computer

Implementing generative AI: A guide for commercial life scie...

In a market saturated with articles highlighting the potential of generative AI, it’s crucial to also understand its limitations.

Digital

Why security-first design is the fix to stalling AI pilot to...

For AI to be transformative in the pharmaceutical industry, it must be designed with a security-first approach.

News

J&J jumps on the MFN pricing train

Johnson & Johnson is the latest pharma group to agree a Most-Favoured Nation (MFN) drug pricing deal with the Trump administration to avert tariffs.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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