implementation

Digital

AI representation, finger pressing touch screen hologram computer

Implementing generative AI: A guide for commercial life scie...

In a market saturated with articles highlighting the potential of generative AI, it’s crucial to also understand its limitations.

Digital

Why security-first design is the fix to stalling AI pilot to...

For AI to be transformative in the pharmaceutical industry, it must be designed with a security-first approach.

Market Access

Policy in Focus: Trump’s MFN deals, FDA vouchers, and the go...

Policy experts Alice Valder Curran and Elizabeth Jungman of Hogan Lovells weigh in on Trump's MFN deals, FDA vouchers, and the government shutdown.

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Sales & Marketing

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How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--Merck Inc
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--Gilead
--AstraZeneca
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--Merck Inc
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