FYFV

Views & Analysis

How can pharma help NHS improve mental health services?

Sustainability and Transformation Plans present an opportunity for pharma to support research into mental health conditions.

News

NHS "isn't delivering equitable care for rare diseases"

A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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