FMCG marketing

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Digital

How pharma marketing can stay ahead of the evolving customer...

Overview View our webinar which took place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST.

News

Zydus follows Lupin with Myrbetriq settlement deal

Zydus has joined Lupin in agreeing to settle patent litigation with Astellas on its generic of big-selling overactive bladder drug Myrbetriq.

Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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