field reps

Sales & Marketing

5 strategies to retain top talent

The pharma sales industry is in the midst of rapid transformation, fuelled by digital disruption and dynamic market forces.

Sales & Marketing

Minutes to answers: Compliant chat builds more meaningful HC...

As therapies become more complex, field reps and doctors are finding new ways to create purposeful interactions in the time of need.

Digital

Reuters Pharma USA – Maria Whitman

At Reuters Pharma USA in March, ZS Associates' Maria Whitman sat down with pharmaphorum to discuss why it's time to reinvent pharma's marketing strategy

5 strategies to retain top talent

Minutes to answers: Compliant chat builds more meaningful HC...

Reuters Pharma USA – Maria Whitman

Novartis snaps up PI3Kα breast cancer drug in $3bn deal

Using AI-driven synthetic personas to take your insights fur...

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