field reps

Sales & Marketing

Minutes to answers: Compliant chat builds more meaningful HC...

As therapies become more complex, field reps and doctors are finding new ways to create purposeful interactions in the time of need.

Digital

Reuters Pharma USA – Maria Whitman

At Reuters Pharma USA in March, ZS Associates' Maria Whitman sat down with pharmaphorum to discuss why it's time to reinvent pharma's marketing strategy

News

NIH abandons trial of SIGA's mpox drug

Another clinical trial has found that SIGA Technologies' antiviral drug TPOXX (tecovirimat) is ineffective as a treatment for mpox.

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Digital

The AI effect in pharma commercial strategy: From data to re...

Discover how AI is transforming the pharma commercial strategy. Unlock real-time insights & actions from data. Click here for more.

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