FCB

News

FCB Health combines AREA 23 and Hudson Global

FCB Health evolves Hudson Global into Area 23 On Hudson

FCB Health has evolved its Hudson Global agency into a new offering that will be under the leadership of its Area 23 communications agency.

Patients

pharmaphorum podcast Episode 234, Amy Bucher, Lirio

Delivering the right behavioural ingredients for the moment,...

Lirio's Dr Amy Bucher discusses the risks of the declining trust in healthcare institutions from a behavioural science perspective.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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