drug marketing

Views & Analysis
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Learning from a successful ophthalmology brand launch

As the ophthalmology market becomes more competitive and brands seek successful third-to-market positionings, Portia Gordon and Simon Barnes examine whether learnings from a successful ophthalm

Views & Analysis
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The future of brand management

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in <