Sales & Marketing Trump and RFK promised to ban D2C pharma advertising. Pharma... The idea that the US might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously.
Views & Analysis The power of pharma brands: successful prescription product ... Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.
Views & Analysis Learning from a successful ophthalmology brand launch Applying learnings from a successful ophthalmology brand launch to other therapy areas and pharmaceutical brands.
Views & Analysis The future of brand management What pharma brand management must entail to ensure pharma retains its position and maintains sales.
News GHO, CBC merge to create largest healthcare investment firm Two top healthcare investors – UK-based GHO and CBC Group of Singapore – have announced a merger to create a massive player in the category.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.