Sales & Marketing Trump and RFK promised to ban D2C pharma advertising. Pharma... The idea that the US might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously.
Views & Analysis The power of pharma brands: successful prescription product ... Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.
Views & Analysis Learning from a successful ophthalmology brand launch Applying learnings from a successful ophthalmology brand launch to other therapy areas and pharmaceutical brands.
Views & Analysis The future of brand management What pharma brand management must entail to ensure pharma retains its position and maintains sales.
Patients Biosimilars & patient access independent of geographies or s... Rebecca Guntern, Sandoz' CCO, discusses the ‘golden decade’ for generics and biosimilars as so many blockbuster drugs come off patent.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.