Sales & Marketing Trump and RFK promised to ban D2C pharma advertising. Pharma... The idea that the US might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously.
Views & Analysis The power of pharma brands: successful prescription product ... Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.
Views & Analysis Learning from a successful ophthalmology brand launch Applying learnings from a successful ophthalmology brand launch to other therapy areas and pharmaceutical brands.
Views & Analysis The future of brand management What pharma brand management must entail to ensure pharma retains its position and maintains sales.
News Enhertu poised to move first line in HER2+ breast cancer New data could make HER2-directed antibody-drug conjugate (ADC) Enhertu an option for previously untreated breast cancer for the first time.
Sales & Marketing Sponsored Health Trends 2025: Reimagining What's Possible Join the conversation, on Tuesday 28th January @ 10 am ET - 3 pm GMT - 4 pm CET, in our webinar sponsored by Syneos Health, entitled ‘Health Trends 2025: Reimagining What's Possibl