drug launching

Sales & Marketing

person pointing at rocket launch overlay

Stress-testing day one: Designing and preparing for a flawle...

The pressure to execute a flawless drug or therapy launch has never been greater and continues to lay the foundation for long-term product success.

Market Access

Aduhelm and an expensive failure to launch

Biogen’s treatment for Alzheimer’s was initially regarded as a major treatment breakthrough.

Sales & Marketing

Is the UK an attractive launch market?

Leela Barham tries to cut through the lobbying to identify objective measures of the attractiveness of the UK market for launching new medicines.

Views & Analysis

What makes a good (and bad) pharmaceutical forecast model

Forecasting is essential in providing clarity on decision making about the future, but poor-quality forecasts can result in decisions which are commercially damaging to organisations.

Stress-testing day one: Designing and preparing for a flawle...

Aduhelm and an expensive failure to launch

Is the UK an attractive launch market?

What makes a good (and bad) pharmaceutical forecast model

Hernexeos and what’s next, with Vicky Brown

Using AI-driven synthetic personas to take your insights fur...

drug launching

Editor's Picks