drug diversion

Patients

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased.

News

Eli Lilly has claimed US approval for oral GLP-1 agonist orforglipron, setting up a market clash with Novo Nordisk's first-to-market Wegovy pill.

Sales & Marketing

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.