drug diversion

Patients

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased.

News

Servier has made a takeover offer for Day One and its fast-growing glioma therapy Ojemda, as it pitches to drive sales above €10bn by 2030.

Sales & Marketing

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.