Utilising content metrics to improve digital engagementPharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content Share XUtilising content metrics to improve digital engagementhttps://pharmaphorum.com/whitepapers/content-metrics-digital-engagement-veeva/
What is modular content and why do pharma marketers need it NOW?Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who Share XWhat is modular content and why do pharma marketers need it NOW?https://pharmaphorum.com/views-analysis-sales-marketing/what-is-modular-content-and-why-do-pharma-marketers-need-it-now/
COVID-19 and the digital pharma marketing revolutionThe global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world Share XCOVID-19 and the digital pharma marketing revolutionhttps://pharmaphorum.com/views-analysis-sales-marketing/covid-19-and-the-digital-pharma-marketing-revolution/
Digitally engaging doctors around the worldPharmaceutical marketing budgets are going through a period of readjustment as companies explore and exploit a myriad of Share XDigitally engaging doctors around the worldhttps://pharmaphorum.com/whitepapers/digitally-engaging-doctors-around-the-world/
3 ways pharma marketers can draw inspiration from digitally-native brandsAs pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can Share X3 ways pharma marketers can draw inspiration from digitally-native brandshttps://pharmaphorum.com/views-and-analysis/3-ways-pharma-marketers-can-draw-inspiration-from-digitally-native-brands/
Marketing for life science companies – drivers of changeHealthcare’s digital revolution has been transformed into a digital evolution over the last decade and, having redefined the Share XMarketing for life science companies – drivers of changehttps://pharmaphorum.com/views-and-analysis/marketing-for-life-science-companies-drivers-of-change/
Customer experience in healthcare – a strategic priority for pharmaCustomer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities. Share XCustomer experience in healthcare – a strategic priority for pharmahttps://pharmaphorum.com/whitepapers/customer-experience-strategy-healthcare-pharma/
Pharma’s roadmap for successful online engagement with HCPsHealthcare professionals (HCPs) rate websites as their number one source for clinical practice information and mobile technology has Share XPharma’s roadmap for successful online engagement with HCPshttps://pharmaphorum.com/sales-marketing/pharma-roadmap-online-hcp-engagement/
Pharma to increase spend on digital marketing – reportA third of pharma companies will be spending more than half of their marketing budget on digital channels Share XPharma to increase spend on digital marketing – reporthttps://pharmaphorum.com/news/pharma-to-increase-spend-on-digital-marketing-report/
