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AI Marketing for Pharma – The time to rise is Now!

https://pharmaphorum.com/events/ai-marketing-for-pharma-the-time-to-rise-is-now/

Digital/ Insights/ Insights/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Utilising content metrics to improve digital engagement

mike.smith@pharmaphorum.com content metrics, digital marketing, HCP engagement, pharma marketing, Veeva Systems 0 Comment

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content

Utilising content metrics to improve digital engagement

https://pharmaphorum.com/whitepapers/content-metrics-digital-engagement-veeva/

Sales and Marketing/ Views & Analysis/ Views and analysis

What is modular content and why do pharma marketers need it NOW?

mike.hammerton@pharmaphorum.com digital content, digital marketing, Modular content, Multichannel, omnichannel, pharma marketing, Tag 0 Comment

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who

What is modular content and why do pharma marketers need it NOW?

https://pharmaphorum.com/views-analysis-sales-marketing/what-is-modular-content-and-why-do-pharma-marketers-need-it-now/

Sales and Marketing/ Views & Analysis/ Views and analysis

COVID-19 and the digital pharma marketing revolution

Richard Staines COVID-19, digital marketing, Veeva 0 Comment

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world

COVID-19 and the digital pharma marketing revolution

https://pharmaphorum.com/views-analysis-sales-marketing/covid-19-and-the-digital-pharma-marketing-revolution/

Views and analysis/ White Papers/ Whitepapers

Digitally engaging doctors around the world

mike.hammerton@pharmaphorum.com digital marketing, M3, marketing, MS, white papers, whitepapers 0 Comment

Pharmaceutical marketing budgets are going through a period of readjustment as companies explore and exploit a myriad of

Digitally engaging doctors around the world

https://pharmaphorum.com/whitepapers/digitally-engaging-doctors-around-the-world/

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept

Sales and Marketing/ Views & Analysis/ Views and analysis

3 ways pharma marketers can draw inspiration from digitally-native brands

Dominic Tyer digital marketing, Tag 0 Comment

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can

3 ways pharma marketers can draw inspiration from digitally-native brands

https://pharmaphorum.com/views-and-analysis/3-ways-pharma-marketers-can-draw-inspiration-from-digitally-native-brands/

Digital/ Views & Analysis/ Views and analysis

Marketing for life science companies – drivers of change

mike.hammerton@pharmaphorum.com digital health, digital marketing, digital tools, Healthware, marketing 0 Comment

Healthcare’s digital revolution has been transformed into a digital evolution over the last decade and, having redefined the

Marketing for life science companies – drivers of change

https://pharmaphorum.com/views-and-analysis/marketing-for-life-science-companies-drivers-of-change/

Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Customer experience in healthcare – a strategic priority for pharma

mike.hammerton@pharmaphorum.com customer experience, Customer Experience in Pharma, digital marketing, Indegene, pharma marketing, pharma marketing innovation 0 Comment

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities.

Customer experience in healthcare – a strategic priority for pharma

https://pharmaphorum.com/whitepapers/customer-experience-strategy-healthcare-pharma/

Sales and Marketing/ Views & Analysis/ Views and analysis/ Whitepapers

Pharma’s roadmap for successful online engagement with HCPs

mike.hammerton@pharmaphorum.com digital content, digital engagement, digital HCP engagement, digital marketing, EPG Health 0 Comment

Healthcare professionals (HCPs) rate websites as their number one source for clinical practice information and mobile technology has

Pharma’s roadmap for successful online engagement with HCPs

https://pharmaphorum.com/sales-marketing/pharma-roadmap-online-hcp-engagement/

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