Sales & Marketing Harnessing zero‑party data: Transforming pharma advertising ... Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients
Sales & Marketing Pharma industry ‘squandering opportunities’ on social media,... A PR company publishes its third report in five years on the evolving use of social media by the pharma industry.
News Regeneron swoops on genetic testing firm 23andMe DNA testing company 23andMe looks destined to be taken over by a pharma company, as Regeneron agrees a $256 million acquisition deal.
Market Access Sponsored Bridging research and clinical guidelines – interactive stra... Medical affairs is evolving. Understanding how to harness real-world data and digital insights is essential.
