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Big Pharma borrows a page from pro athletes' marketing playb...

Explore how athletes leverage data and DTC marketing, and learn how Big Pharma is borrowing from their successful playbook.

Sales & Marketing

illustrative concept for searching solutions, brainstorming and planning strategy

Harnessing zero‑party data: Transforming pharma advertising ...

Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients

Sales & Marketing

pharma industry social media

Pharma industry ‘squandering opportunities’ on social media,...

A PR company publishes its third report in five years on the evolving use of social media by the pharma industry.

Editor's Picks

Lilly launches its LillyDirect sales channel in the UK

HHS details plan to regain the US's edge in clinical trials

Insilico and SK Bio forge $2.5bn AI neuroimmunity alliance

EFPIA report adds to pressures on EU drug pricing policy

Obesity is rising fastest in young adults in England

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EMA advisors say CSL's Tavneos should be pulled from sale

Pressure is building on Amgen to withdraw rare disease therapy Tavneos, after the CHMP recommended its marketing authorisation by revoked in the EU.

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Digital

Discover a new era of healthcare panel engagement

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Discover a new era of healthcare panel engagement: Grounded ...

A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company

The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company