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Sales & Marketing

athlete running

Big Pharma borrows a page from pro athletes' marketing playb...

Explore how athletes leverage data and DTC marketing, and learn how Big Pharma is borrowing from their successful playbook.

Sales & Marketing

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Harnessing zero‑party data: Transforming pharma advertising ...

Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients

Sales & Marketing

pharma industry social media

Pharma industry ‘squandering opportunities’ on social media,...

A PR company publishes its third report in five years on the evolving use of social media by the pharma industry.

Editor's Picks

NICE finally backs Enhertu for HER2-low breast cancer

Novo Nordisk rebrands as Novo as new CEO charts turnaround

MPs seek probe into UK-US pharma deal's impact on NHS

FDA unveils framework for its expedited IND pilot

WCLC: Lung cancer news from BioNTech, Akeso, and Roche

News

Lily gets FDA nod for SERD-CDK 4/6 combo in breast cancer

Lily gets FDA nod for SERD-CDK 4/6 combo in breast cancer

Eli Lilly's imlunestrant (Inluriyo) for breast cancer has received a new FDA approval, in combination with CDK4/6 inhibitor abemaciclib (Verzenio).

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Digital

Discover a new era of healthcare panel engagement

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Discover a new era of healthcare panel engagement: Grounded ...

A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company

The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company