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Big Pharma borrows a page from pro athletes' marketing playb...

Explore how athletes leverage data and DTC marketing, and learn how Big Pharma is borrowing from their successful playbook.

Sales & Marketing

illustrative concept for searching solutions, brainstorming and planning strategy

Harnessing zero‑party data: Transforming pharma advertising ...

Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients

Sales & Marketing

pharma industry social media

Pharma industry ‘squandering opportunities’ on social media,...

A PR company publishes its third report in five years on the evolving use of social media by the pharma industry.

Editor's Picks

FDA overrides adcomm and approves AZ's oral SERD

Novartis falls sharply on another major R&D setback

Could UK clinical trial revamp unlock closer ties with Canada?

FDA makes acting CDER, CBER chiefs permanent

UK review recommends 'L plates' for new healthcare AIs

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Curium production unit

FDA backs Curium's Bexlutry as 1st 'radioligand equivalent'

Curium's copycat version of Novartis GEP-NET therapy Lutathera, Bexlutry, is the first radioligand equivalent (RLE) to be approved by the FDA.

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Digital

Discover a new era of healthcare panel engagement

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Discover a new era of healthcare panel engagement: Grounded ...

A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company