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Sales & Marketing

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Big Pharma borrows a page from pro athletes' marketing playb...

Explore how athletes leverage data and DTC marketing, and learn how Big Pharma is borrowing from their successful playbook.

Sales & Marketing

illustrative concept for searching solutions, brainstorming and planning strategy

Harnessing zero‑party data: Transforming pharma advertising ...

Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients

Sales & Marketing

pharma industry social media

Pharma industry ‘squandering opportunities’ on social media,...

A PR company publishes its third report in five years on the evolving use of social media by the pharma industry.

Editor's Picks

AC Immune says Parkinson's drug slows progression

UK confirms lower clawback rate for NHS medicines

Antibiotic is first approval in FDA national priority scheme

Agreement reached on EU's new pharma legislation

UK teams up with Singapore on healthtech regulation

News

Ipsen licenses Simcere ADC in $1bn-plus deal

Ipsen licenses Simcere ADC in $1bn-plus deal

Deal-hungry Ipsen is at it again, pledging around $1bn for rights to an antibody-drug conjugate (ADC) for cancer developed by China's Simcere.

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Sales & Marketing

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Sponsored

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2025, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company

The rights of trademark owners are acknowledged. Website and content copyright © 2009-2025, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company