Online patient communities have become a staple part of the healthcare landscape in recent years, presenting the sector with ever greater opportunities to identify, understand and tackle un
Success requires addressing behaviour from the individual’s perspective, as well as a socio-cultural and environmental context, says Andy Stankus, Kantar’s general manager, Health Division.
Back in January, pharmaphorum caught up with the Syneos Health team to discuss their experience and insights into the emerging category of digital therapeutics (DTx), and the use of softwar
Fresh off his appearance at this year’s Frontiers Health conference, we sat down with Sandoz’s head of digital Andre Heeg to get his views on where digital pharma is heading and how compani
