Deep Dive

Digital
digital health

European digital health innovation

Healthcare and the pharmaceutical industry are redefining their roles for the modern age as digital health tech radically alters the environment for all stakeholders.

Views & Analysis
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Non-adherence: pharma’s final financial frontier

No other industry would tolerate avoidable annual losses of $637 billion, but that’s exactly what pharma is doing by not investing in adherence. Now is the time to start recovering that revenue.

Views & Analysis
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Uncovering patient-centred insights

There are good reasons why patient centricity has become such a well-used term within the pharmaceutical industry. But, says Kantar Health’s Linda VerPlanck, the research approaches underpinning it must be able to deliver transformational insights that can, in turn, improve real-world outcomes.