Deep Dive

Sales & Marketing
Refining digital collaboration

Refining digital collaboration

Pharmaceutical companies are traditionally more conservative with their approach to and incorporation of new technologies; however, prior to COVID, the industry had begun moving toward inte

Sales & Marketing
Closing pharma’s communication gap with patients

Closing pharma’s communication gap with patients

The pharma industry has been talking about being patient-centric for years, but often that rhetoric hasn’t been accompanied by real change in the way product development is carried out.