data

Views & Analysis

A collaborative approach to greater diversity in clinical tr...

The need for diversity in clinical trial populations has been a topic of discussion across regulators and the industry in general for decades.

Views & Analysis

True patient-focused research through decentralised and hybr...

How can pharma improve the patient-centricity of its trials during COVID-19 and beyond?

Views & Analysis

Pharma’s digital transformation journey and the role of cust...

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver.

News

Takeda to partner on patient-centric data with Seqster

Takeda has partnered with patient data firm Seqster in a drive to improve care through better access and understanding of patient-level data.

Views & Analysis

Why 72% of patients don’t feel listened to by pharma

Claus Møldrup explores research showing that patients want their voice to be heard more by pharma, and asks what a truly effective feedback loop for medicines might look like.

Views & Analysis

What can we learn from women’s health data?

Analysing real-world health data could help overcome the bias towards men in traditional medical research, says Sensyne Health's Dr Lucy Mackillop.

A collaborative approach to greater diversity in clinical tr...

True patient-focused research through decentralised and hybr...

Pharma’s digital transformation journey and the role of cust...

Takeda to partner on patient-centric data with Seqster

Why 72% of patients don’t feel listened to by pharma

What can we learn from women’s health data?

CDC panel votes to scrap hepatitis B birth dose advice

How to meet your physicians where they are online

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