Partner Content Partner Content Real-world evidence: breaking boundaries in rare disease The COVID-19 pandemic has added a new layer of complexity to the drug development process.
Views & Analysis A collaborative approach to greater diversity in clinical tr... The need for diversity in clinical trial populations has been a topic of discussion across regulators and the industry in general for decades.
Views & Analysis True patient-focused research through decentralised and hybr... How can pharma improve the patient-centricity of its trials during COVID-19 and beyond?
Views & Analysis Pharma’s digital transformation journey and the role of cust... Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver.
News Takeda to partner on patient-centric data with Seqster Takeda has partnered with patient data firm Seqster in a drive to improve care through better access and understanding of patient-level data.
Views & Analysis Why 72% of patients don’t feel listened to by pharma Claus Møldrup explores research showing that patients want their voice to be heard more by pharma, and asks what a truly effective feedback loop for medicines might look like.
News Lilly bags FDA okay for Wegovy pill rival orforglipron Eli Lilly has claimed US approval for oral GLP-1 agonist orforglipron, setting up a market clash with Novo Nordisk's first-to-market Wegovy pill.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.