Even if a pharmaceutical company has a robust cybersecurity posture and a history unmarred by data breaches, it is still vulnerable to security incidents.
In December 2022, the US Department of Health and Human Services (HHS) Office for Civil Rights (OCR) issued guidance on online tracking technology to HIPAA-covered entities.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.